An ___ covers a specific industry in all its aspects and is of interest only to an individual employed in that industry. An article trail riding surrounds the ad. Advertiser/Agency will indemnify and hold Publisher harmless for any such taxes (and applicable interest, penalties, legal fees and costs) and will reimburse Publisher for any such liabilities incurred in connection with transactions contemplated by this agreement to the extent Advertiser/Agency fail to pay and remit such taxes to Publisher. J. Indemnification What advice would you give to someone who is developing an ad for a new pizza restaurant. It is used by media planners to compare the cost of various media vehicles. Choice of Law and Forum Contracts are subject to rate change within 30-day notice by the publisher. R. Disclaimer Charges for advertising will be levied according to the rate sheet. Scheduled maintenance: Saturday, December 12 from 3–4 PM PST, The combination of media types that work together to most effectively deliver an advertiser's message, Color, type or visuals that run all the way to the edge of a printed page, large magazine ad (60% of the page) placed in the middle of a page, surrounded by editorial matter, A 1/2 page of magazine space that is surrounded on 2 or more sides by editorial matter. with respect to the Services; and (d) information and data security. This background of the ad was designed to look like leather and extends to the very edge of the page. As part of the consideration to induce Publisher to Publish an advertisement, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives, successors and assigns against any and all liability, loss, damage, and expense of any nature, including attorneys’ fees (collectively, “Losses”) arising out of any actual or potential claims for libel, invasion of privacy, harm, copyright, patent, or trademark infringement, violation of publicity rights and/or any other actual or potential claims or suits that may arise out of (a) the copying, printing, publishing, displaying, performing, distributing or transmitting of such advertisement; (b) any violation of the CAN- SPAM Act, the TCPA Act, CCPA or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed or sent via text message/SMS or pre-recorded voice message on Advertiser’s behalf by Publisher; (c) the loss, theft, use, or misuse of any credit/debit card or other payment, financial, or Personal Information; (d) the products and/or services promoted, sold, presented and/or contained in Advertiser’s advertisements; (e) audience segments used for audience targeting in connection with Advertiser’s advertisements; (f) a breach or alleged breach of its covenants, warranties, representations, and obligations under these advertising rate card contract terms and conditions; and/or (g) any violation of law by Advertiser and/or its Agency. It is only sold through subscriptions. If an order is not received by such date, the cover option automatically lapses. Payments Bills are payable upon receipt. An accurate copy of any furnished insert must be submitted to Publisher for review prior to the printing of the insert. for Magazines and Digital Editions The owner of a Greek restaurant has accepted a run-of-paper (ROP) advertising rate. (collectively, the “Third Party Services”). Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York. For Canadian based Advertisers/Agencies only, the parties agree that Publisher shall distinguish and identify Canadian ad sales based on the Advertiser’s/Agency’s address as invoiced. Weekly newspapers are the fastest-growing class of newspapers because they: WOTFS describes an advantage that has traditionally set newspapers apart from other media? Other Rates & Charges .....7 rev. Cancellation of space reservations for any other reason in whole or in part by the advertiser will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned issue, frequency or volume rate. A. The following terms and conditions govern all entities that place advertising (“Advertiser”), either directly or through an agent (“Agency”), in print magazines (“Magazines”), websites and mobile sites (collectively, “Websites”), email campaigns (“Email(s)”), audio podcasts (“Podcasts”), digital magazine publications (“Digital Editions”), any other applications (collectively, together with Digital Editions, the “Apps”), and any other services published and/or owned, licensed or operated by or on behalf of Condé Nast (“Publisher”) (collectively, together with Magazines, Digital Editions, Websites, Emails, Podcasts, and Apps, the “Publisher Service”), and through Publisher on any third party Websites, Apps and/or any other platform or service (including, but not limited to, Facebook, YouTube, etc.) Publisher has not made any representations to Advertiser or Agency that are not contained herein. Orders for all inside advertising units for Magazines and Digital Editions are non-cancelable less than 15 days prior to closing date. Cancellations must be received in writing 30 days prior to ad closing date. To ensure receiving this spot, the college will need to pay a ___ rate. Advertisers will be rebated if within the 12-month period they have used X. is adversely affected by declining magazine circulations. WOFTS helps to explain the popularity of magazines as an advertising medium? When advertisers place an ad they submit an ___ to the newspaper stating the dates on which the ad is to run, its size, the desired position, the rate and they type of artwork accompanying the order, a page that verifies that an ad ran as it was supposed to, WOTF would be good advice for someone who is designing an ad for obedience training for dogs? A common term describing the cost of reaching 1,000 people in a medium's audience. Orders for all advertising units on Third Party Services and Publisher’s Websites, Emails, Podcasts, and non-Digital Edition applications are non-cancellable less than thirty (30) days prior to the start of an advertising campaign. However, if a copy of the advertisement was provided or reviewed by Advertiser, Publisher shall have no liability. If the advertiser contracts for a full year's worth of advertising and fails to buy it. The ad for which the advertiser paid a premium price exemplifies an: insert with pages that extend and fold over to fit into a magazine, An institutional ad for Ford Motors is on a page that is wider than the normal pages found in Business 2.0 magazine. In addition, all impressions and/or other measurements of advertisements for Publisher’s Websites, Apps, Podcasts, and Emails shall be based solely on Publisher’s calculations for its Websites, Apps, Podcasts, and Emails. CAN-SPAM and TCPA In such event, the Advertiser or its Agency must reimburse First for Women for the short-rate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore. 9/11/07 Rates effective October 1, 2007 GENERAL ADVERTISING POLICY Deadlines To ensure publication, Advertiser must meet all current deadline ... Short-Rating If, at the end of Advertiser s contract with the Newspaper, the Advertiser shall have fallen short … The retailer's ad is an example of an: WOTF are two types of ads placed in the middle of magazine pages and surrounded by editorial. If the Publisher participated in the creation of an advertisement, the Publisher will indemnify Advertiser in connection with potential claims relating thereto only to the extent it has agreed to do so in writing. Rate base guarantees for Publisher’s Magazines and Digital Editions are made on an annual twelve month average. Advertiser agrees to insert advertisement(s) per frequency contracted. In addition to the disclaimers set forth in Section R above, and without limiting the generality of the foregoing disclaimers, Publisher disclaims all warranties and guarantees with respect to Third Party Services and its Websites, Apps, Podcasts, and Emails, including, without limitation, warranties and/or guarantees relating to: (a) the availability, uptime and delivery of any impressions and/or advertisements on any Third Party Services and/or on any of Publisher’s Websites, Apps, Podcasts, and/or Emails; (b) the quantity, quality or frequency of clicks or click-through rates of advertisements on the Third Party Services, Websites, Apps, Podcasts, and/or Emails; (c) the viewability of any advertisements on the Third Party Services, Websites, Apps, Podcasts, and/or Emails; and (d) the prevention of end users’ use or engagement of ad blocking technology on the Third Party Services, Websites, Apps, Podcasts, and/or Emails. Z3. Orders for inside or outside cover pages for Magazines and Digital Editions are non-cancelable. Dominates a page, An ad or brochure wich the advertiser prints and ships to the publisher for insertion into a magazine or newspaper, A magazine cover or photo extended that folds out, Information or Entertainment oriented periodicals directed toward people who buy products for their own consumption, Magazines directed to farmers and their families or companies that sell agricultural equipment, The largest category of magazines, target business readers and include trade publications for retailers, wholesalers and other distributors, Most major US cities have 1-3 publications. The publication is really on read by people in this field and is therefore an example of an ___ publication, Catalog Business is a magazine for anyone interested in marketing a product through a catalog, whether in the nursery business, the clothing industry, the memorabilia business, or the food industry. Advertisers earn this discount by running advertising repeatedly in a specific time period, Discounts given to advertisers for purchasing print space or broadcast time in bulk quantites, Special editions of magazines that are distributed in specific geographic areas, Special editions of magazines that are distributed to readers who share a demographic trait, such as age, income level, or professional status, a newspaper generally about half the size of standard sized newspaper it is usually about 14" deep x 11" wide, Reaches the masses- locally or nationally. In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services. Catalog Business is an example of an ___ publication. Cancellation of multiple insertion contracts will result in short-rate charges for the inserted ads plus a processing fee of $100. 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