Consumers open their mini program four times per day on average. As we speak to WalktheChat’s clients, a common question comes over and over again: are WeChat mini-programs a substitute for my native App? The MyHelsinki Mini Program is a mobile one-stop service for Chinese visitors to … For the registration of Mini Programs on the WeChat Official Accounts Platform, the improvement and development of information may be concurrently conducted after the completion of registration. In 2017, WeChat launched a feature called "Mini Programs" (小程序). Our final mini-program is a complicated one. A Simple Introduction. Utilizing WeChat Mini Program as part of a merchant's cross-border business strategy provides access to these 1.2 billion WeChat users and prospective customers. Note: WeChat Mini Program is a special set of components that combines native and web. However, most WeChat E-commerce Mini-program users (71%) are female. Every effort has been made to cater to a range of needs and to ensure that both the user and service provider benefit from the mini-program platform. step 1: npm install. Read more Cons: What are the main drawbacks of WeChat programs? Mini programs are essentially sub-applications within the larger WeChat app. A WeChat Mini Program can be developed as a complement to an existing Native app. WeChat e-commerce primarily takes place through mini programs, and remember, last year, this was only a GMV of a bit over $100Bn USD, and that’s including what I imagine are substantial contributions from what are still centralized marketplaces like Pinduoduo. WeChat Mini Program [ WeChat Mini Apps ] is crucial important for China E-Commerce Market ( Cross-Border E-Commerce ) . Figure 0. What is a WeChat mini program? WeChat mini-programs are “sub-applications” within the WeChat ecosystem. Over the last few months and weeks, the tide has been turning. WeChat mini programs are lightweight applications that run within the super app. Beside these e-commerce conversions, WeChat mini-programs also can be useful for offline use-cases. 54.7% of the JD.com mini-program users come from Tier 3 or small cities, against only 43.7% of the Native App users. For instance paying for gas at a gas station, or unlocking a shared bike (we mentioned the case of Mobike). The retention rate of WeChat Mini-programs has also been booming, shooting from 4.63% to 13.92% after 1 day, and from 0.14% to 1.51% after 14 days (a more than 10 times increase). Left: Ofo’s mini program / Right: Mobike’s. 1. WeChat mini program has been a useful feature of the ‘super app’ in terms of online shopping and entertainment. Per capita visits, utilization and retention rate are surging. The customs authority updated its WeChat mini-program on Saturday to better facilitate health declarations by people crossing the border. A New Feature for Mini Programs: Store Mini Program. Let’s look at the data to break down this idea. Launched in January 2017, WeChat’s Mini Programs (MPs) provide an important link for user and businesses, by providing an accessible and powerful way to consume products and services through the WeChat platform. In t he words of WeChat’s founder Allan Zhang:. WeChat Mini Programs are “sub-applications” within the WeChat ecosystem; you can find and use any Mini Program instantly without needing to install anything from the App Store. Mini Program: strong pillar to drive sales with a variety of models and features to integrate. Pros: What makes them interesting for marketers? The Gender of WeChat Mini-program users is also heavily correlated with the type of mini-programs. Method of access depends strongly on the type of WeChat Mini-program. […] Time spent on WeChat mini-programs has seen a sharp increase over time: it shot from 3.1 minutes per session to 13.1 minutes per session between May 2017 and June 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. Some 2.4 million mini programs already operate on WeChat as of August, according to a report (in Chinese) from mini program service provider Jisu App. A New Feature for Mini Programs: Store Mini Program. Whether it be through a direct search, scanning a QR code, or through links on a WeChat official account. Shorter Development Period. But their ability to better convert from WeChat content to e-commerce make them a powerful tool, especially in an ecosystem where influencers play such as crucial role. They can’t be shared on users’ WeChat timeline (called “WeChat moments), Mini-programs have to be developed in a specific “language” (a JavaScript framework developed by Tencent. 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